Archive for the ‘Online Marketing’ Category

Online marketing - Cheap text ads service

Tuesday, November 4th, 2008

I recently saw this service which will place your text ads on loads of forums.  Get text ads on forums.  The service from Neenco, will get users who participate in forums all over the Internet, to add a little text ad in the footer signature of all their posts, so you get a little text ad on the forum each time they post.

We tried the service for one of our customers and sure enough, within a few weeks of our order, those little text ads started appearing on forums all over the place, advertising our customers’ service to the users of all of the forums.

We used to participate manually in forums for our customers as a way of advertising and attracting web traffic for them, but this may well become a more efficient way for us to do it.

I think they place about 3 links per forum, and packages start at around 100 forums.  Prices are currently $1.40 per text ad.  These are permanent links, so when you compare to Google AdWords, where your ad is only displayed once and you can pay well over that per single click, it certainly appears to be good value.

Mixed feelings for online advertising agencies, following Google policy change on gambling.

Tuesday, October 21st, 2008

On Friday 17th October, Google opened up its pay per click advertising platform which displays sponsored listings above and alongside organic search results, to gambling companies in the UK provided they’re registered with the UK’s regulator - the Gambling Commission and to any companies in Europe that are registered with their own national gambling regulator.

This follows the prior introduction by the UK government of a ban on gambling websites from outside of the European Economic Area advertising to Internet users in the UK.

Google AdWords ads will not however be displayed to Internet surfers in Northern Ireland who will have to search further on the Internet, or enter mis-spellings, in order to seek out opportunities to fritter away their money.  Northern Ireland is the only part of the UK not included in Google’s recent change in online advertising policy.

Cuil lists wrong advertising agency against images

Monday, September 29th, 2008

Anybody involved in working with search engine advertising will be aware of Cuil which was launched earlier this year, a new search engine claiming to have a mire extensive index than the market leader Google.

However you may have noticed a problem with the site.  On a search for “Advertising Agency”, which on Google, Yahoo anad MSN will usually show an advertisement for AdStorm, the Lichfield-based advertising agency.  Except on the Cuil search engine you will see the AdStorm logo, alongside an advertisement for a completely different and unrelated advertising agency.  See the attached image.  Apparently this is a problem across the entire search engine, and not just on “advertising agency” searches.

 Advertising agency search window

I have seen written that Cuil is displaying the wrong images.  I beg to differ.  In this case they are publishing the right image and the wrong listing!

New Year, New Marketing Agency?

Wednesday, January 2nd, 2008

Traditionally, New Year is a peak time when companies begin looking for a new advertising or marketing agency.  Which is convenient as it’s often a quiet time after the rush of Christmas when agencies have a bit more time to spend on business development.  So ramp up that New Years Advertising!