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Yahoo! has today announced a major advertising campaign to coincide with the launch of its redesigned home page.  According to Yahoo!’s executive VP and chief marketing officer, Elisa Steele, Yahoo! wants to be the place there an individual’s world meets the larger World.  But Yahoo!’s vision of providing an all-encompassing  wide range of interactive content has already been superceded by rivals Google and Facebook, Twitter and a range of emerging sites.

In theory Yahoo! is the most popular website in The World, but this does not seem to be reflected on the ground.  Does anybody in the UK actually use Yahoo!?  We manage Pay Per Click Advertising on Google, Yahoo! and Facebook among others and the volume of traffic available – and, in our judgement the quality – is way lower on Yahoo! than on Google.  The only saving grace is that the volume of traffic is so low that many advertisers overlook Yahoo! altogether, reducing the competition for keywords. 

In a key move, Yahoo! has now opened up its home page to rivals like Facebook and Hotmail – essentially admitting that these third party offerings for social media are in more demand than its own.  This may yet bring a strategic advantage over Google, which allows users to customize their iGoogle home page but doesn’t provide any external links on the core home page until they are searched for.

This entry was posted on Wednesday, September 23rd, 2009 at 11:09 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.